Football is a simple game and accessible for everyone. Yet it is much more than that: it is exciting, awakes emotions and brings people together. That's why I concentrated on simple, but colourful shapes. The player consist only of lines but it is obvious that he celebrates. On his breast you can see a stylistic heart in the German colours which are upside down, to follow the vertical lines. On the side there are cheering people illustrated by circles (head) and lines (arms), which give the overall picture a vivid character. As you can see the colours are very bright – that should symbolize Germany as a colourful and friendly host. I didn't want to use gradients so that the logo is clean and timeless. The joy and the celebration as a unity are the main focus of the logo.
Aim, shoot, score: Your 2024 bid logo!
Please describe the creative approach you took to your design
I wanted my logo to become as clear and simple as possible, only containing shapes and lines. It should have modern characteristics and striking, vivid colours. The celebration together (player, fans etc.) is the basis of the design.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The player celebrates. On his breast you can see a stylistic heart in the German colours. On the side there are cheering people, which give the overall picture a vivid character. Germany is as a colourful and friendly host.
Why should your design become the logo for the bidding phase?
The logo is modern and timeless and has a clear and simple yet effective message.
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