The logo has as main element the human factor, represented by a figure formed through the union of diverse forms and colors that refer to the diversity of countries and cultures. The symbolic expression of celebration, with raised arms wielding a star, convey the euphoria of achievements achieved with football, which go beyond victory in the field.
Please describe the creative approach you took to your design
It was created from perfect circles and used a modern and fluid language to emphasize the concepts. It was praised for the easy reading of the logo in its various applications.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The diverse colors and shapes create a fluid figure that refers to the human factor present in the championship (fans and players of the various countries). This figure has in his hands, erected as a commemorative sign, a star that represents the championship and all the positive aspects that it brings to the European community. The upper arch, in addition to referring to the shape of the ball, makes the connection between elements, expressing the connection between the countries.
Why should your design become the logo for the bidding phase?
For representing the main concepts of the event and characteristics indicated in the briefing.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, we have. It’s all our work.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
The Panton font (free for commercial work) we use as base – http://www.fontfabric.com/panton-free-font/ Mockups for presentation purposes only: Ball: http://www.psdgraphics.com/file/soccer-ball.jpg T-shirt texture: https://sportstemplates.net/product/jersey-texture-mockup/ Flag: http://graphicburger.com/flag-mockup-psd/ Cap: http://graphicburger.com/snapback-cap-psd-mockup/ ID Card: https://www.pixeden.com/psd-mock-up-templates/psd-identity-card-holder-mockup-vol2