Celebrating Together
It represents the union, the sense of collectivity and spirit of euphoria present in football.
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Solution

The brand has as its main element the human factor, highlighting the sense of community and euphoria offered by the sport and the future host.

The symbolic expression of the hug, the raised arms in reference to commemoration, as well as the fluttering flag evoke the awakened feelings in all the participants of the event.

More than expressing issues related to competition or victory, the brand aims to highlight the social power and interaction without borders that sport can provide.

Please describe the creative approach you took to your design

Through simple forms and a geometric construction, using perfect circles, a cohesive logo was created that presented a direct and easy-to-read message and intercept. The brand expresses its message in both the color version and the monochrome version.

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

It uses 3 elements that forms a ball silhouette: The people embraced symbolize the harmony between the various fans and European players to take part in this important event. The fluttering flag represents the presence of the fans, who participate actively, stimulating the players, reinforcing the feeling of joy and euphoria. The star symbolizes the championship itself, as well as exalts the conquest on and off the field. The colors referring to Germany, express energy and vitality.

Why should your design become the logo for the bidding phase?

For representing the main concepts of the event and characteristics indicated in the briefing. It has a simple but strong design.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes, we have. It’s all our work.

IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:

The Panton font (free for commercial work) we use as base – http://www.fontfabric.com/panton-free-font/ Mockups for presentation purposes only: Ball: http://www.psdgraphics.com/file/soccer-ball.jpg T-shirt texture: https://sportstemplates.net/product/jersey-texture-mockup/ Flag: http://graphicburger.com/flag-mockup-psd/ Cap: http://graphicburger.com/snapback-cap-psd-mockup/ ID Card: https://www.pixeden.com/psd-mock-up-templates/psd-identity-card-holder-mockup-vol2