The brand has as its main element the human factor, highlighting the sense of community and euphoria offered by the sport and the future host.
The symbolic expression of the hug, the raised arms in reference to commemoration, as well as the fluttering flag evoke the awakened feelings in all the participants of the event.
More than expressing issues related to competition or victory, the brand aims to highlight the social power and interaction without borders that sport can provide.
Through simple forms and a geometric construction, using perfect circles, a cohesive logo was created that presented a direct and easy-to-read message and intercept. The brand expresses its message in both the color version and the monochrome version.
It uses 3 elements that forms a ball silhouette: The people embraced symbolize the harmony between the various fans and European players to take part in this important event. The fluttering flag represents the presence of the fans, who participate actively, stimulating the players, reinforcing the feeling of joy and euphoria. The star symbolizes the championship itself, as well as exalts the conquest on and off the field. The colors referring to Germany, express energy and vitality.
For representing the main concepts of the event and characteristics indicated in the briefing. It has a simple but strong design.
Yes, we have. It’s all our work.
The Panton font (free for commercial work) we use as base – http://www.fontfabric.com/panton-free-font/ Mockups for presentation purposes only: Ball: http://www.psdgraphics.com/file/soccer-ball.jpg T-shirt texture: https://sportstemplates.net/product/jersey-texture-mockup/ Flag: http://graphicburger.com/flag-mockup-psd/ Cap: http://graphicburger.com/snapback-cap-psd-mockup/ ID Card: https://www.pixeden.com/psd-mock-up-templates/psd-identity-card-holder-mockup-vol2
You can find the mockup links in the description! Thanks!
I like this! Maybe replace star with stylized football...? Nice work!
Great job! I like how you incorporated the people and the German colors into one dynamic logo.
simple and good. But for my personal opinion, with the star reminds a bit on communism, i think it could be better without.
Looks like the Turkish flag. :) The star is moved inside the "C" and the whole thing is rotated 90' ccw. Then there's a flag and two "people".
I wouldn't allow it amongst the final 5 ones. Considering how many Turkish people (and other muslims) live in Germany, it wouldn't suprise me to see this one winning. I'd find that unacceptable.
But who knows! Western societies sometimes take the opportunity to show how... tolerant and open they are.
Everything looks like many things. Maybe it looks like a Turkish flag, maybe not, I guess only some testing can show if people would perceive it as such. At the moment it is fine.
Hello Stefan,
Excuse me but I do not see anything constructive in your comment. Look at all the other comments and you will be aware that this is a very individual and exclusive perception of you. This is a platform for collective development, with the goal of helping each other rather than criticizing. Your comment sounds like an attempt to defame our developed alternative.
Good luck with your developed alternatives.
And Diana, thanks for your comment!
... I have looked at all the other comments, here and elsewhere, and what I have seen is a lot of pampering and too much empty diplomacy. :) You're saying there's nothing constructive to my comment. Is there anything unpolite or unrealistic to it? I'd say it's 100% accurate. And how exactly are all the other comments "constructive", as opposed to mine?
I'm not trying to "defame" anything and anyone. That's what I see, and it's an objective observation. Imo, criticising is the only "helping" there can be. Encouragement is one thing, unconditional support is another.
"I wouldn't allow it amongst the final 5 ones" (your words)
Best Regards,
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