I imagined a soccer ball moving in one direction, representing a global entity mixed with strong visual references of the host country like national colors , a geographic element and of course soccer.
I tried to imitate some elements of the great and historic "Bauhaus" school of art in this design like basic geometric figures, circles and straight lines in uniform color for a visual strength, also the text is on the opposite side to de main circle. Other parts of the logo have color gradients for refresh it a little bit.
The human figures inside the pentagons of the soccer ball, represent the global community who love so much this sport, the same people who will travel to Germany (the big soccer field) to encourage their team in the competition.
I think the image combines strong and simple lines that we can relate to Germany with figuratives forms from an international soccer event. It can be remember easily.
All original work from sketch to final colors, I used some mockups (listed below) to show presentations of the logo http://www.freepik.com/free-photo/shadow-hitting-a-ball947215.htm http://www.freepik.com/free-photo/young-player-game-shot-competition1151141.htm
Fonts: Berlin Sans FB Demi Bold, Neutraface Text, Maven Pro
Mockups: http://graphaddikt.com/free-psd-billboard-mock-up/,http://graphaddikt.com/free-psd-newspaper-advert-mock-up/,http://graphaddikt.com/free-smartphone-psd-mock-up/,http://techandall.com/coffee-cup-branding-mock-up/,https://www.mockupworld.co/free/curved-billboard-on-building-mockup/,http://www.freepik.com/free-photo/soccer-ball-on-green-grass_1017607.htm,
