What is it that really brings football fans together? It is the moment when everyone is sitting together, watching the game, doing the Laola-Wave. This moment is shown in the logo. It doesnt matter, where you come from. In the end everyone is celebrating the matches. So the logo contains a colorful wave (Laola-Wave or the symbol of infinity, many colors for many countries), and this all happens in a football stadium, where everyone is coming together.
Please describe the creative approach you took to your design
Lets be honest: Why does it always has to be a ball, the cup or hands in the logo? With this logo i want to show a different part of football, what really matters when everyone is coming together. No borders, no hate, everyone is welcomed, and this forever. And if you look closely, you still can see the shape of a heart in this logo.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The entire Logo has the shape of a heart. The infinity sign points to boundless cohesion between different countries and is also an intimation to the Laola-Wave (move from bottom to top), which everyone is doing together in stadium.
Why should your design become the logo for the bidding phase?
Because the values are shown in a different way than before. The logo is showing a moment and positive attitudes. Everyone knows that this logo is for football, without seeing a football.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
This work is my original work. I used fonts as a base, but changed them.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Fonts: Geomanist, Daniel Black