I wanted to create something different and unique. I payed a lot of attention to the details. Negative space is something that I really love to see in logos, and I think that this idea is perfect for Euro2024.
Please describe the creative approach you took to your design
After some sketches in my book, I figure out that we have hidden message in number 24! Ball in the top part of number 2, and the foot in the middle part of number 4. Combining these two numbers, we have very unique and strong symbol.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
I payed attention to create something unique, strong and eye-catchy. After reading the creative brief, I understand that we don't need logo for Euro2024. We need logo that will help Germany to be the host for Euro, and I think that this is the most important in this project. This is why I created something maybe different from the others.
Why should your design become the logo for the bidding phase?
Because it's simple, strong and eye-catchy. I think that Germany as a potential host country, should have strong logo that can be easily memorized. As you said in the brief, we don't need cup or players in the logo, why, because these logo elements are overused and hard to remember. With numbers 24 and hidden symbols of the ball and the foot, we made something that will be easy to remember. The point of the logo is to psychologically positively affect the observer and to remain in his memory.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, I have. Thank you for this opportunity to participate in the contest. I hope that good design will win!