EURO2024 Germany Bid Logo Proposal
United by the love of football.
1/5

Solution

The idea was to come up with a logo that expresses: unity, love, football, passion, and Germany since it would be the host country.

Please describe the creative approach you took to your design

First of all, I read the brief and made sure that I understood it; After that, I did some research and saw pieces of previous works for inspiration; Then, I brought my notepad, and started doing some sketches; When I felt that I liked an idea, and that others might like it as well, I started working on it in computer; And then I kept experimenting and refining until I came up with my proposal.

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

The heart shape, for love and unity; The football icon, for football; The ring-like shape is a representation of 24 people leaning back a little and holding hands together, as seen from above, which gives a sense of unity, hope and openness; The sum of 24, for the number of countries expected to compete in EURO2024 finals; The chosen colors, their tints, and the curves, for Germany, diversity, movement, passion, and euphoria.

Why should your design become the logo for the bidding phase?

It's simple, clear, and hopefully effective.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes, of course.