The idea was to come up with a logo that expresses: unity, love, football, passion, and Germany since it would be the host country.
Aim, shoot, score: Your 2024 bid logo!
The idea was to come up with a logo that expresses: unity, love, football, passion, and Germany since it would be the host country.
First of all, I read the brief and made sure that I understood it; After that, I did some research and saw pieces of previous works for inspiration; Then, I brought my notepad, and started doing some sketches; When I felt that I liked an idea, and that others might like it as well, I started working on it in computer; And then I kept experimenting and refining until I came up with my proposal.
The heart shape, for love and unity; The football icon, for football; The ring-like shape is a representation of 24 people leaning back a little and holding hands together, as seen from above, which gives a sense of unity, hope and openness; The sum of 24, for the number of countries expected to compete in EURO2024 finals; The chosen colors, their tints, and the curves, for Germany, diversity, movement, passion, and euphoria.
It's simple, clear, and hopefully effective.
Yes, of course.