As explaind on photo. FOOTBALL: Ball and field EUPHORIA: The ball is created from 5 characters with their hands put high to the sky COMMUNITY: The hands are also connected to each other like the characters ale holding themselves. Together we are stronger and all of us is equal because no matter who would break the chain, the ball (community) would fall apart anyway in the same way. Thats why we need to stick together. THE BALL: The most important element of the game = we, the people are the most important and we should take care of each because left alone we will end up like used and unwanted old ball (everyone had one in dad's garage) THE FIELD: Purposely heart-shaped. 1. Just showing love to football. 2. In Poland we have saying 'leaving your heart on the field' which means giving your 100%. FONTS: Rounded, cheerful, not aggressive. Showing even more love and joy to the game. Applies also on colors.
Please describe the creative approach you took to your design
Just wanted to put everything from brief together and tried to do my best in short peried of time (found out about this competition couple days ago)
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Why should your design become the logo for the bidding phase?
coherent, joyful, detailed, easy to remember, also tried to put it in line aesthetically with last couple euro/world cups
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes i did. This is my original work.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Fonts (free for commercial use): Vin's dojo, reef bold