Football is an amazing sport full of positive emotions that helps to gather thousand of fans from everywhere , they are so important. Football without fans wouldn't exist. Football fans are part of the field just like players, they put the heart when supporting their team but at the same time they are the heart of this sport.
Please describe the creative approach you took to your design
I started by sketching on paper tons of different ideas focusing on the concept of community and reunion. After some drafts, I finalized this concept that contains every element I need to communicate the importance of football fans but at the same time to stay on track with the brief. During digitalization I tried to incorporate playful shapes and colors that helped me to convey joyful and passion.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
I put the football field in the middle represented by the green color and the mid-field line. Right in foreground there's the pentagon composed by enthusiast fans, decorated with the classical German flag colors. Pentagon shapes helped me to visually keep the idea of a ball football.
Why should your design become the logo for the bidding phase?
I managed to put together the ball, the football field and the football supporters In one balanced composition, respecting the brief.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
It's an original work.