By transforming football as an element of aggregation and integration of different cultures, it becomes an active part in the process of creating a solid social model that can foster healthy growth of young people by promoting the positive values that sports can transmit. Football is an important innovation channel for establishing a path of help and solidarity. I thought about football as an element of sociality and aggregation, with different motivations, aptitudes and availability, give birth to experiences not only of practice but of social aggregation.
Aim, shoot, score: Your 2024 bid logo!
Please describe the creative approach you took to your design
Through the use of the soccer ball and three figures exulting together raising their banners to the sky I created a strong sign enclosed within a circle.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The three stylized men gathered around the soccer ball represent elements of sociality and aggregation. All the elements are enclosed in the circle to emphasize the symbol of the union.
Why should your design become the logo for the bidding phase?
Because it communicates the fundamental values of sport, which are very important factors in building a stronger civil society.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, I have. This is my original work.