The logo icon evokes different images to represent the Bid values: It's a heart, to symbolise the passion in everything we do and the passion for football; it's a know, to symbolise that we stand united and together to achieve something amazing, the union of different people, different countries, and different origins; it's a pretzel, to represent a symbol quintaessentially German, something that everyone likes !; it evokes the shape of the trophy, to represent the connection to football; and it represents the German flag.
Please describe the creative approach you took to your design
I wanted to create an ambivalent icon that could evoke different images, all connected with the Bid and its values. Also wanted a dynamic and moving shape... to represent the action and the dynamism milticulturism of the people in German and Europe.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Through a simple, abstract shape that can connect to different concepts related to the Bid's values.
Why should your design become the logo for the bidding phase?
Because it reflects passion and union, what it's this Bid all about, plus it's genuinely German, but open to everyone...
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Its my original work