The logo icon evokes different images to represent the Bid values: It's a heart, to symbolise the passion in everything we do and the passion for football; it's a know, to symbolise that we stand united and together to achieve something amazing, the union of different people, different countries, and different origins; it's a pretzel, to represent a symbol quintaessentially German, something that everyone likes !; it evokes the shape of the trophy, to represent the connection to football; and it represents the German flag.