The design is all based on the briefing. Community - described in the bottom right logo (in which i also try to put "kick racism out of football" message,where everyone can enjoy the game). Euphoria - you can see in the top left and right logo there are 2 people cheering as the people in the middle strikes the ball- and you can find 24 stars trailing the ball,reflecting the 24 contestant of EURO 2024. The color scheme is also adjusted to match the Germany national flag. There is a love-shaped object in below the cheering people, which is actually an illustration of 2 people dancing in the middle of the pitch, to describe the beautiful game we're playing. Also, in the bottom of the logo,you can find a trophy-like shaped there. Yes, it is inspired by the Henri Delaunay trophy, but, if you look closely, inside the trophy there is an illustration of a sun - reflecting the emotions from the sommermarchen of the FIFA 2006 World Cup.
Please describe the creative approach you took to your design
Firstly, i read the briefing all over. I also analyzed previous Euro's logo. Then, i highlighted the key words. From the key words, i tried to brainstrom some ideas and put it on a piece of paper in a sketch. I work to improve the sketch and after it's done, i digitalized it.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
I incorporated the messages by the cheering person and the person who kicks the ball up high into the stars, the love-shaped-dancing-people with a pitch illustration in the middle, and also the ball-shaped object which is three different people from three different races unite as one, last but not least the sun illustration in the bottom.
Why should your design become the logo for the bidding phase?
I think i've already delivered the message that the client wants to tell, which is the point of making this logo. This logo is friendly, and engage positive impact to the viewers.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
It's my original work , however, there are some fonts that i don't own: -BigNoodleTitling -Tw Cen MT Regular -New Cicle Semi