The colors in the ball symbolizing diversity and tolerance. The inviting people in german colors. As variation of this idea, i use german colors for the ball and european blue for the people.
Aim, shoot, score: Your 2024 bid logo!
Please describe the creative approach you took to your design
To bring the idea of diversity and tolerance as a central requirement to a great sports event into a clear formal language.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Simple forms and colors, combined with a timeless classic german typeface (Futura)
Why should your design become the logo for the bidding phase?
It's an invitation
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Font is Futura