It's All About Germany
Germany is the center point
1/6

Solution

This logo pot Germany as the center point of the bid, everything comes from it. All the love, the fans, the good feeling, starting in one point- Germany itself.

Please describe the creative approach you took to your design

The bid of Germany to host the UEFA EURO 2024 includes different cities from all Germany and the love for football is everywhere in the country- that was my starting point. The logo shows what the atmosphere and values will be to a tournament which is hosted in Germany.

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

All the love represented by the hearts), fans represented by the people figures and the good feeling represented by the shape of the people (which is like a happy person). It also represent unity because all the people have the starting point and their color or shape doesn't matters. The green represent the football field and creates connection to the football in the eyes of the viewer. Of curse that the German colors and the shape of Germany show that the logo is for all the country.

Why should your design become the logo for the bidding phase?

Because it is a logo that every German person can feel related to it but also a logo that represent Germany as the perfect host for this kind of tournaments, both as a country that everyone has the passion to host and a country that is able to create an amazing atmosphere.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes I read. The logo is my original work, the font is called "Eras ITC" in different variations.

IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:

I used the fonts "Eras Bold ITC", "Eras Demi ITC" and "Eras Light ITC".

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