From the people at the bottom to the fireworks at the top, my design encapsulates the idea of community, joy, and celebration that is present during a major football competition. I used the colors of Germany and vibrant pops of blue and green to represent festivities and excitement.
Please describe the creative approach you took to your design
I wanted to go for a fresh, unique, simple yet somewhat intricate design. I gave the elements in my design an abstract look and I tried very hard to show community and celebration in my design. I did not want to overwhelm a viewer with too much going on, so I attempted to use patterns and simple shape in my design.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
At the bottom, there is nothing dividing the figures and the arms and legs form hearts when linked together. This shows that when the fans come together, a strong sense of community is created. This also shows that Germany is a extremely friendly and cosmopolitan host. With fireworks and balloons above, euphoria, joy, excitement, enthusiasm is all conveyed through this design. There are also 24 stars representing the countries that will participate.
Why should your design become the logo for the bidding phase?
My logo conveys all of the required and more. The figures linking together and creating hearts conveys love, community, and joy, and is an original idea (as far as I am aware of). This logo really shows how great a host Germany would be and would surely help Germany win the right to host Euro 2024.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?