The logo focuses on national colors (flag) with addition of two others to recall internationality, football ball which leaves no doubt about the subject, a modern font.
Aim, shoot, score: Your 2024 bid logo!
Please describe the creative approach you took to your design
The search for a simple and immediate logo that allows reproducibility on different media and to smaller formats.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Colored strips can also be interpreted as exclamation points (the dot is the ball) or as colored rays that start from a center in an explosion of colors. Along with the national colors (Germany) we find two more to call plurality. These colored rays do not have one direction, they go out (the event to the world) or come inward (the world to the event).
Why should your design become the logo for the bidding phase?
For all of the above points.
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