It's where all begins. The bottom line of football is fun and after that come all the emotions towards the game. The logo is made out of doodles - we all did them when we were children. And first thing we did with balls were kicking them. Doodles are joyful and pure and nobody associates them with bad things. Characters have hands put to the sky in euphoric stature. All of them are united and create community. Every doodle is little bit different to show that we are not the same and yet when it comes to football, we share the same love and we are one. All of them create the classic ball. Fonts are rounded and soft to fit into that joyful logo.
Aim, shoot, score: Your 2024 bid logo!
Please describe the creative approach you took to your design
Simplicity and fun all the way
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Connection between characters, euphoria with hands high, community with different characters acting together
Why should your design become the logo for the bidding phase?
Really easy to remember, simple shapes, unusual approach
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes i did. This is my original work
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Fonts: Figno, reef