The solution shows football fans inviting everybody to get together and share the thrill of the game.
Please describe the creative approach you took to your design
Shared celebration is represented by three people cheering together. Their colors not only show German flag, but also a diversity-different people connected by their love for football.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The composition is made using two entangled ribbons. First one shows people cheering with their hands up in the air, which symbolizes joy and excitment. Those people are placed on the different sides, with the aim to show fans from all over the world. Second ribbon is tangled with the first one, forming round shape that reminds of the football ball. Together, they show connection of the football lovers, cheering as one.
Why should your design become the logo for the bidding phase?
This design clearly represents how easily football brings people together.
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Original design. Font: Kozuka Gothic Pr6N