The idea is to show the way of the soccer ball, which embraces Europe in the qualifiers until being featured in Germany.
Please describe the creative approach you took to your design
The path of the ball forms a Pretzel, a friendly icon of German culture and refers to a heart, translation of passion. The ball finishes its way to its highest goal, leaving as a trail, the flag of the country that will host the competition.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The logo needs a nice and clear way of presenting. Pretzel and heart have a common format for communicating this message. It's an event to have fun, make friends, so your image is predicted to be soft.
Why should your design become the logo for the bidding phase?
I think the logo makes three things clear 1 - The sport: FOOTBALL 2 - The location: GERMANY 3 - The friendly approach of the competition
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?