The logo’s idea is to transmit the connection that soccer has with people. Besides that, the logo represents the Germans hospitality with other nations.
Please describe the creative approach you took to your design
The concept came from the german’s receptivity, because they're open to every person from any other country.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The icon united the round form to represent the soccer. The people interlaced to transmit the union and the German receptivity with other nations. And I also used the colors from the german flag.
Why should your design become the logo for the bidding phase?
Because the logo carries all the Eurocup's charm and the German receptivity.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes. I did read the “GUIDELINES, REGULATIONS & COMMENTS” and that is my original work. Except the typography.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE: