Organic forms are recreations of the natural movement of soccer players, legs and arms that move around the celebration and the union in this type of events. The colors are taken from the German flag to mark the context of the event and understand the geographical place. the circular form of the isotype points to the union and the icon par excellence of soccer, the ball. The typography was created from simple and circular forms that give that character friendly and logo-friendly.
Please describe the creative approach you took to your design
The logo is inspired by such concepts as euphoria, energetic movement and excitement. Create an atmosphere of unified celebration in the football's flagship icon, all of this embodied in friendly style and camaraderie. The idea is to transmit enthusiasm and kindle the community, which expects this event full of joy.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The organic forms create a sum of tensions that bring to the memory moments of euphoria and energy. On the other hand the colors are associated with the German country. The shapes and colors are unified in a circle that suggests a balloon (icon par excellence of the game) and at the same time it points out a force of union and community.
Why should your design become the logo for the bidding phase?
In terms of concept and technical aspects the logo allows you to expand your personality and create a world of super-graphics and high power elements for the identity of EURO 2024.
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