Inspired by the illusion created by German street artist 1010, I was inspired by the creative underbelly of Germany. Through-out Berlin 1010's work can be spotted. I desired to use a more symbolic art form to express the key themes of the project to create a practical and iconic design. The colour choice was simply inspired by the German flag, the stars add flair, represent luck and winning. The circular shape is a basic link to a football. The trophy is also a link to winning.
Aim, shoot, score: Your 2024 bid logo!
Please describe the creative approach you took to your design
I wanted to create something rather abstract that would not get lost in translation. I desired to illude the depth effect that 1010 creates using the German flag colours but form strong ties to the sporting event in reference.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Utilising the colours of the German flag, I formed the depth effect used by German street artist 1010. The layers also represent the varying layers to football from the participants to the viewers to the beautiful depth of German culture.
Why should your design become the logo for the bidding phase?
Because of the simplistic yet captivating nature. My design is bold, recognisable and powerful.
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