My idea represents Germany hosting other countries, each of them with different ways to express joy and excitement , getting closer in order to be part of this football spectacle.
Please describe the creative approach you took to your design
I was thinking about people's shapes to represent the nations. Some closer than others to get a movement impression in a friendly way. The colors are vibrant to represent diversity but are also harmonic as diversities can be harmonic too. The symbols incorporated in the shapes typify different manifestations of joy and the colors of german flag have the same design appeal.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The way that the shapes are introduced give a confident but also friendly impression to the german flag. The colors and symbols have a strong appeal to diversity, but are designed in a way that can represent enthusiasm and celebration too. The written information is clean. All the components are presented in a harmonic way to represent that EURO 2024, as all the other spectacles like this, is made of differences and it is always beautiful.
Why should your design become the logo for the bidding phase?
Because it's a way to represent the beauty of the differences and the joy that is shared along the tournaments. Besides that, it is dynamic and can be used in different kinds of communication. Each part of this has a different design wich can be integrated in different approachs of the campaing such as doodles, gifs, outdoors, clothes and souvenirs.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes. That's all my work.