The two person figures are woven together in the shape of a heart-shaped stadium, placed atop a foundation made by the German flag.
Please describe the creative approach you took to your design
The concept behind the design is that football connects people. EURO 2024 is a football competition, hence the football stadium. At the 2 ends of the stadium stand 2 head figures, representing 2 people. I used different colors on the flag to signify different nationalities and the Germany flag foundation adds depth to the design.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The football stadium represents football, with 2 head figures on different sides of the stadium to convey the idea that football brings people together. The heart-shaped stadium represents love, hope and the sense of togetherness of different countries, represented by the flags. The Germany flag underneath the stadium implies that the event happens in Germany.
Why should your design become the logo for the bidding phase?
It has the element of football, love, Germany and people getting together.
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