The colors of the the german flag are overlaid by an opacity of 70%, with this i´ve created even more color shades. This stands even for the diversity in Germany like the culture mix we discover through the refugees and also the diversity we have in Europe. The main form the Icon is build from is a pentagon, that is a symbol from the classic football with is build from pentagon and hexagon shapes. All the parts are formed to an abstract heart in modern cubistic style. This symbolizes the "ONE LOVE" the people find in football. This few events where everyone forgets all the trouble in the world. So short: All those different people from different cultures and different countries, join for this event with only this one love – Football. The single elements can be used as dynamic parts for creating more powerful and modern backgrounds and image overlays.
Aim, shoot, score: Your 2024 bid logo!
Please describe the creative approach you took to your design
I thought about, what those events stand for. It´s about the union of different people from different countries and this one love for football, where everything else, like religion, war, cultural differences are forgotten. So basically it is about love. Love for football. So i´ve chosen the heart as main symbol. Joined by color for diversity and the pentagon as reduced symbol for football.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
one love, diversity, focus
Why should your design become the logo for the bidding phase?
My design is simple, different and delivers the most important values.
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