Game tactics are one of the keys for success. The center field and specific icons represent the tactical game. We have all the right ingredients so all we need to achieve is the most desired feeling of VICTORY represented by the rising stars.
Please describe the creative approach you took to your design
First of all I've made a search about the national symbols of Germany and I've found the cornflower and the story of it's symbol. I wanted to make a logo around the cornflower because it represents love. Starting from here I've made a story to symbolize the road to victory and the german nation.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The cornflower shaped ball and the flag represent Germany. The heart along the cornflower represent love and euphoria. The tactical symbols represent the intelligent game of soccer. All these symbols combine to reach the stars of victory.
Why should your design become the logo for the bidding phase?
I think that my design has a strong story and all the right elements to describe what the client wanted.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes I have red the guidelines, regulations and comments and beside of the font this is my original work.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
The font is a free font named "Streetwear regular". Link here: http://www.1001fonts.com/streetwear-font.html
Background for the cover photo: https://i.imgur.com/YKzwHkl.jpg