Throughout history, football has been a binding force for unity and Germany's role in Europe and in the world can not be be under emphasized. The use of football as a uniting force as well as Germany's key placement to offer an exciting tournament are the key ideas explored in this logo piece.
Please describe the creative approach you took to your design
The design is created as an iconic symbol fusing several elements. The Colors are rich and vibrant and the logo is implemented using straightforward design principles. The typeface employed are modern serifs.
The design uses elements from Europe's emblem and color base. It also incorporates Germany's official colors.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The globe represents the world and the creative separation is done to emphasize that that football will the tool to unite the Europe and the world. Emphasis is placed on Europe by incorporating the twelve stars on the European Flag and the using the basal blue color. The sense of euphoria is clearly seen with the ribbon swirl in German colors manipulated to represent the vibrancy and welcoming spirit of Germany as the home for all.
Why should your design become the logo for the bidding phase?
This design should become the logo because it represents the enthusiasm and excitement of the German people and the binding role of football in European unity.
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Mockups are used to empasize the several implementation of the Logo https://www.mockupworld.co/free/vehicle-branding-mockup/