In 2024 Germany could gather people from all over the world to take part of the European Championship. My proposal represents a community made of different types of people ( reveald by a different colour in the logo ) making memories together, in Germany. The logo represents the way people act these days and most probably will do in the future too: They record the moments they enjoy / the people they enjoy spending time with and post them to be seen. My proposal ilustrates different people spending time together because of sharing the same passion for football and recording the moment as a symbol of friendship, joy and lasting memories. As ilustrated, the friendship is born from sharing the same passion of fotball. Germany is a place where all this can happen. A friendly, cosmopolitan host.
Please describe the creative approach you took to your design
The three colours of the Germany flag representing different types of people spending time together, recording memories. ( 1 country composed of different types of people united ) Each one of them is born from the fotball symbol ( the ball ). I used the ideea of a selfie to express friendship, joy and lasting memories. The way the people act these days and will sure do in the future of 2024 ( the smartphone ). I gathered all 3 symbols in one logo that can be easy to read and understand.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Each colour of the German Flag reveals the different types of people gathered together. They share the same passion for football, beeing there for the same reason. As ilustrated they're born from the symbol of this sport, the ball, because that's what it will bring them together. The logo ilustrates a moment when all those different types of people are recording a moment spent toghether as a symbol of friendship, joy and lasting memories.
Why should your design become the logo for the bidding phase?
My design expresses the ideea of a comunity in a different way than the specific "comunity logo". It ilustrates the way people act these days and they're probably still gonna do in 2024. When they have a moment they enjoy / people they enjoy spending time with they record it and mostly share it for everyone to see. I gathered 3 symbols in one logo that can be easy to read and understand from the first view.
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http://www.fontspace.com/alit-design/jandys-dua font used for "GERMANY' http://www.fontspace.com/nymphont/lt-oksana font used for " EURO 2024"