Germany is applying to become the host for all other European nations sharing their love of football during the UEFA EURO 2024.
Please describe the creative approach you took to your design
The classic black and white football pattern is transformed into multi-coloured heart-shaped elements representing the different European nations (including Germany) and their love of football.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
A hand-illustrated figurative mark represents the dynamics and sheer joy of football. The football-shape with a "swoosh" consists of the German national colours black, red and golden in 4c. The multi-coloured hearts are mixed from the German national colours in 4c and illustrate the variety of the European nations. For visual contrast a simple yet bold word mark (DIN Pro Regular and Black) is combined to form my logo design.
Why should your design become the logo for the bidding phase?
It's visually and conceptually gripping!
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
I did. The figurative and word mark are my original creations.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
The fonts used are DIN Pro Regular and DIN Pro Black from freakfonts.com