The center of the logo is the number 24 which stands for the year of holding the event and the number of participating teams as well. The "Ger" before stands for "Germany" the host of the Euro 2024, the football behind shows the sport taking place there. At the second glance you might spot a shape of a heart which should joy, passion, respect and fair play on and off the field. The symbol also stands for the location where the event take place - in the heart of europe. All the shapes together you also can read "Germany". To give another hint where the event is the colors of the German flag are added in a way that remind on the typical cheek-paintings of the enthusiastic football fans
Please describe the creative approach you took to your design
I tried to find a logo which keeps in mind by connecting three symbols in an easy way. Ideally it is that simple that you can easy write it in the sand with your toe.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Please see above.
Why should your design become the logo for the bidding phase?
I think the logo is a good choice to show that Germany is at least a good host as it was in 2006 where the motto was "A time to make friends." The design shows in a simple way the passion and and the pleasant anticipation to host an event that brings people together - an important business these days.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, I did. My original work, too.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Used font: "Montserrat"; Custom font based on "Adleit Standard"