Reference to football and the European Championship: Football + Cup (grey elements) Reference to Germany as a friendly, cosmopolitan host: 3 stripes german flag + happy/cheering fans / football players in the stadium / at the ceremony (in the middle)
Please describe the creative approach you took to your design
KISS principle: keep it short and simple / on point that everyone will quite quickly understand what it (the logo) is about: European Football Championship!
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The logo contains the love for football (heart on the football), the passion for football (enthusiastic fans / football players) plus shown heartbeat on the right side, and what the championship is also about: winning the cup.
Why should your design become the logo for the bidding phase?
Because it is a simple and attractive design that appeals to everyone!
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Font: Proxima Nova (Mark Simonson Studio)