I used circular lines to mimic the ball and its movement to show the coming together of people from all over. The circular lines also show excitement and unpredictability of the sport. The background is the trophy made abstract to form kind of a heart with the Brandenburg Gate at the top. This landmark and the use of yellow, red, and black refer to Germany, in which all the circular movement (action) will take place.
Please describe the creative approach you took to your design
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Community: I used the circular lines to show a motion of people/action coming together in the center. The heart/organic shape helps to show the oneness of the people in the moment. They put aside their differences to enjoy the games. Euphoria: The organic lines show motion and excitement. The ball is going on direction and people coming from different direction.
Why should your design become the logo for the bidding phase?
It's a friendly logo with a welcoming and confident kind of feel. It's not rigid but rather open and the layout and colors show a sort of excitement that I feel when I watch football. It's unpredictable but it works. It also features Germany as the host country but also welcoming to other participants.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes I have read and this is my original artwork.