UNITY OF FOOTBALL LOVERS
Germany's love of football in unity with all other European nations.
1/6

Solution

Germany is applying to become the host of the UEFA EURO 2024 heartily inviting and welcoming all other European nations to participate in this joyful sports event.

Please describe the creative approach you took to your design

The classic black and white football pattern is substituted by heart-shapes that form a unity. They are surrounded by a football shape and the whole figurative mark is placed onto the word mark.

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

The multi-coloured hearts as well as the illustration of the surrounding football shape are brush illustrations. The colours of the three hearts in the center are taken from the German national flag (black, red and yellow/golden) in 4c to represent Germany as the hearty host for the surrounding European nations. The whole figurative mark is placed on a word mark resembles a victory podium or even the steps to victory. The dynamic illustration is contrasted by a clean and bold word mark.

Why should your design become the logo for the bidding phase?

It's visually and conceptually gripping!

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

I did. My logo design (figurative mark/illustration and word mark) is my original creation.

IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:

The fonts used in my design are DIN Pro Medium, Regular and Black from freakfonts.com.

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