I have decided to represent Germany through the national flag and its colors, without forgetting the feeling of unity that must be top notch. I wanted to symbolize the unity and euphoria with the composition of two people of different ethnicities who exulted beside the stadium in the red part of the flag. The twelve stars next to the yellow side of the flag stand for Europe.
Please describe the creative approach you took to your design
I was looking for a simple design that had the power to represent all the elements requested. I was inspired by the lines of the flag to create a smart logo that included all.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Every choice of composition stand for a specific value and message it was requested. Flag and colors symbolize Germany as a friendly host open at all ethnicities. Football is clearly represented by the football field at the center of the logo. Enthusiasm and euphoria are what the two fans at the top and at the bottom embody and the twelve stars are a reference to Europe and fans across it.
Why should your design become the logo for the bidding phase?
I think my design should become the logo for the bidding phase because it represent what was requested by the brief in a powerful strong way and with a modern take.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
This is my original work, I did not use any third material other than the font.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
The font's name I used is "Exo 2.0".