"Essence of Football" 2024 by Andrea Pesci
The colors of the most loved game in the world.
1/5

Solution

Every color has a meaning and the ones of the German flag represents the essence of football: red, the color of love and respect, is positioned on the left side, which interacting with the other shapes creates the hillusion of a stylized heart; black is the classic color of a ball's pentagons; yellow, synonim of joy and enthusiasm, it's placed on the right side, around the illustrated football pitch, composing the stands of the stadium to remember the supporters' emotions during a match.

Please describe the creative approach you took to your design

The aim was to condense into one clean logo the values of this sport.

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

By focusing on the psychic meanings of the colors which compose the German flag, finding a precise place for them into the draw and making everything fit into one stylized heart.

Why should your design become the logo for the bidding phase?

I believe I've embedded the message and values ​​needed to participate in this project, figuring out how to concentrate all the required allegorical meanings into one clean design.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes.

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