Smile! You're winning anyway.
A powerful symbol that has the potential of becoming a brand ambassador for Germany, beyond Euro2024
1/6

Solution

The idea behind this design was to create a powerful icon that would stay in people's minds and hearts for more than being just another cool logo. It has the potential of becoming an instantly recognizable German brand ambassador beyond the Euro competition because it's a symbol that anyone understands in an instant.

The visual style of the logo is made to resemble the temporary tattoos that fans are painting on their faces before the matches.

What better way to celebrate the euphoria of scoring and a tournament of that celebrates the European spirit.

Please describe the creative approach you took to your design

I sketched for symbols based on the keywords from the brief

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

The symbol is composed of two arcs caught in an embrace to form the round shape of the ball. Inside of it the scorer salutes the crowd. Everybody smiles.

Why should your design become the logo for the bidding phase?

Because it's unique and sends a powerful message.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes

IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:

Montserrat Font - https://fonts.google.com/specimen/Montserrat Roboto Font - https://fonts.google.com/specimen/Roboto Work sans font- https://fonts.google.com/specimen/Work+Sans Football ball mockup - https://graphicriver.net/item/soccer-ball-mockup/14884522?s_rank=1

Other entries in this project