The idea behind this design was to create a powerful icon that would stay in people's minds and hearts for more than being just another cool logo. It has the potential of becoming an instantly recognizable German brand ambassador beyond the Euro competition because it's a symbol that anyone understands in an instant.
The visual style of the logo is made to resemble the temporary tattoos that fans are painting on their faces before the matches.
What better way to celebrate the euphoria of scoring and a tournament of that celebrates the European spirit.