I think the motion is a keyword when it comes to football competitions and sport in general. For me, the most interesting and exciting part when watching a football game is the arch that a ball makes when is sent away with power to another football player. It looks like it is flying, or rising like a rocket. I was trying to show this in my logo.
Aim, shoot, score: Your 2024 bid logo!
Please describe the creative approach you took to your design
I wanted to make a clear and clean logo which shows the meaning of enjoying playing football.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
My idea was to emphasize the enthusiasm of playing football by adding a motion effect the character ”0” from ”2024”. The motion traces are colored in the colors of the German flag.
I increased the size of the ”0” character, to create a feeling of depth.
Why should your design become the logo for the bidding phase?
Because it is attractive, has a clear message and can be easily memorized.
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I used the following fonts: Lato Bold, Cabin Bold and Alegrya Sans light. The links: http://www.latofonts.com/lato-free-fonts/ http://www.1001fonts.com/cabin-font.html http://www.1001fonts.com/alegreya-sans-font.html