My idea is based on the football field seen as the symbol of where the tournament will take place. Seen as a whole, it represents a person full of enthusiasm. The little circles are the fans on the bleachers whose entering the stadium. The different colors used for the people are those of the german national flag and symbolize the different ethnicities. In the crowd there are twelve stars that stand for the european community.
Please describe the creative approach you took to your design
My approach was simple, I was inspired by the lines of the football field to create an easy design to read with a modern take.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Every choice of composition stand for a specific value and message it was requested. Colors symbolize Germany as a friendly host open at all ethnicities. Football is clearly represented by the football field at the center of the logo. Enthusiasm and euphoria are embodied by the person the football field creates and the twelve stars are a reference to Europe and fans across it.
Why should your design become the logo for the bidding phase?
I think my design should become the logo for the bidding phase because is a simple idea that incorporates all the brief requested in a creative, modern way.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
This is my original work and I didn't use any third material to realize it other than the font.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
The font's name I used is "Hero".