The excitement for the match; your first time at the stadium to see your team; the pressure during a penalty kick; the euphoria for the start of a big event; the joy for a goal: that all make our heart beat. For those who love football these are the things that are going to stay in your heart forever. Football is love. Football is emotions. Football makes our heart beat faster.
Please describe the creative approach you took to your design
The "heart beating sign", that represents the emotions, is linked to the ball, that represents the game of football, which is also surrounded by the sign that becomes the german flag.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
The "heart beating sign" has been chosen as the "symbol" of all the messages contained in the brief.
Why should your design become the logo for the bidding phase?
Because the "Heart beating" concept gives a lot of chances for the corporate identity of the event about "love football" and "football emotions".
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, I did.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
FONT USED: Gotham Rounded.