There is connection between football, beer and Germany. You can see simple typography combined whit Germany colors. There is also witty side of this bid logo, combination of Germany, football and beer. These things belong together.
Please describe the creative approach you took to your design
2024, Germany, football symbols, beer, unity, colors of Germany.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Football unites and so does beer. It represents friendship too.
Why should your design become the logo for the bidding phase?
It is simple, smart and witty. Every football fan and beer fan will love it.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
Yes, I have read THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK and there is no third side included. Only thing that is not original is font. I also used some mockups, which are not original.
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
Free font: Poppins. https://www.fontsquirrel.com/fonts/poppins And free mockups from: https://www.mockupworld.co/all-mockups/page/1