The overall concept represents a heart. the idea comes from the German word Herzlich (”hearty.”) what can stand for a lot. "Warm welcome" "Thank you", “from the bottom of our heart”. Celebrating people, as the most important Part of the tournament. symbolically the important inputs and outputs of a heart. The open hands should also symbolize hospitality. In the center of the heart and people stands the football. This is symbolic shown. But it is also the growing together of the people around the center football.
Please describe the creative approach you took to your design
the idea was born from the german Word "Herzlich Wilkommen" what means warm welcome. You can translate the word "Herzlich" literally to heartily .
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
you can see that on my statemant in the picture.
Why should your design become the logo for the bidding phase?
because it shows that football is not just a sport or a commercial thing, it also awakens feelings which come from our hearts.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?