The idea is based on the shape of the number 24 like a footballer intent to score with a bicycle kick, one of the most exciting technical gestures in this sport. Next to the player you can find the representation of a stadium whose shape reminds the Olympiastadion, place of the final of the tournament. Above the stadium crowded of people, there is the ball kicked by the player with its slipstream, like bringing joy and euphoria to the public.
Please describe the creative approach you took to your design
The approach used was aimed at the simplicity and the synthesis of shapes beyond the harmony, using the colours of the German flag.
Please explain how you incorporated the messages, values and mandatory elements outlined above into your design
Why should your design become the logo for the bidding phase?
Because we respected all mandatory elements and also we had fun to create it.
HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?
IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:
The only third-part material is the Poppins font, in 3 versions of his family: bold, semibold and light.