Our idea explores the notion that from multiplicity we can create something special.
We truly believe that "variety is the spice of Life". An UEFA European Championship, is the perfect example of different peoples celebrating their differences and sharing their passion.
This is the same with geometry and design. Small shapes, with their particular formats, will interact to create something meaningful for all. When this happens we do not loose track of their differences, but instead we perceive another layer of meaning through their interaction.
We created a brand that could adapt and reflect these interactions. From the coming together of supporters, to the thrill of the match, our logo can adapt itself and really be a part of the EURO 2024 in Germany.