EURO 2024
Simple, minimalistic, warm, limitless, likeable, interactive
1/6

Solution

My Solution is simple, minimalistic, warm, limitless, likeable, interactive (personal signature). It shows the German Colors in a more unique way with the focuse on the people, the 24 nationswho participate in this event. Whitout them this event and sport is nothing more than a ball filled with air and people who run across a green field. The two main elements are the Ball followed by the Human. Both together with the seperation shows some kind of a Trophy.

TYPOGRAPHY „EURO“ uses a typeface (Font) that has no serfis. It expresses a soft flow of the euphoria and enthusiasm of all the people, you can feel it like flames that are moving slowly (passion). „Germany“ uses a handwritten kind of typeface (Font) why? My first idea was to make this logo different than any other logo before. How? The logo should have space for a personal name signature. So everyone can make this logo his/her own personal logo. With this they can show that they are part of this awesome event (share on social media, could be a pin button). But i had no time to explore this idea so i wrote the word „Germany“ in a more personal style.

2024 Shows the year of the event and is more straight and stable.

Please describe the creative approach you took to your design

I wanted to create a simple and minimalistic logo, because most logos are to detailed, have complex illustrations and abstract shapes. They maybe look good but are not focused on the purpose. I looked at the history of this event, and all logos and focused on 2 main elements.

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

STARS At the top of the logomark (icon) are 4 Stars because the Germany Team won 4 times the World cup and 3 times the European Championship (soon 4 times? 4 stars) BALL This Sport uses a Ball, simple and that‘s straight to the point. HUMAN Under the ball is a Human figure who stretches his arms upwards and presents the ball like a trophy. This figure also represents all European people who celebrate this unique event. COLOR I used the main colors of germany in a gradient, Black, gold, red.

Why should your design become the logo for the bidding phase?

This logo is like a fire of passion and will grab peoples attention. You can make it personal with signature. Everyone could write there name below the logo to make it even more unique. (But like i said above the layout of the logo and the space for the signature must be more defined and explored) I hope that people will look at this logo and feel the passion. Now, let‘s share it. Thanks to everyone how participate.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes, i read the section in the Brief. Yes, this is my original work. (Fonts listed below)

IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:

Fonts: Cocon Pro Regular (Typekit), Erbaum Regular (Typekit), Market OT (Typekit)