"Das Runde muss ins Eckige!"
The idea is to bring some old German proverb to a modern design with depth.
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Solution

My main message is an old German proverb by Sepp Herberger.

Please describe the creative approach you took to your design

Sepp Herberger said a long time ago "Das Runde muss ins Eckige!" that means "The round thing has to go in the rectangular thing!".

Please explain how you incorporated the messages, values and mandatory elements outlined above into your design

So I created a logo that matches with this message and some other facts e.g. the amount of stadiums, nations, teams, groups, group-games each group and teams each group, because of that even more informations are in my logo draft.

Why should your design become the logo for the bidding phase?

My logo is the visualisation of a proverb that every German kid is learning in his childhood and this is the perfect description of the German football philosophy. So we can bring this old proverb to the new generation of kids in Europe.

HAVE YOU READ THE" GUIDELINES, REGULATIONS & COMMENTS" SECTION IN THE BRIEF AND IS THIS YOUR ORIGINAL WORK?

Yes, I read all the documents and this is my own original work.

IF IT IS NOT YOUR ORIGINAL WORK, PLEASE LINK ALL STOCK, FONTS AND CREATIVE COMMONS MATERIAL HERE:

Fonts: Avenir Black - https://www.linotype.com/de/1245910/avenir-95-black-product.html Avenir Heavy - https://www.linotype.com/de/1245914/avenir-85-heavy-product.html Avenir Next Regular - https://www.linotype.com/de/1168809/avenir-next-regular-product.html