About the project

Challenge

A new product is under development by the cleaning product brand in China to change the game! The brand is aiming to incorporate three different cleaning formulars into one pack or one kitch cleaning system to reduce the clutter under the kitchen's sink area.

Approach

jovoto curated ten diverse creatives with peak diversity in their skills and backgrounds. As we are exploring different solutions for this challenge, the creatives from nine different countries had skills from Product/Service Design and Industrial Design. We needed the creatives to think both creatively and practically – then design us a Spark level 3 in 1 product and delivery format solution, making the need to stockpile many different cleaner bottles, under the kitchen sink, redundant - now just one - the one you just invented.

Outcome

The creative team came up with a total of 25 ideas, with some being crazy outside-the-box to very simplistic but effective ones. The ideas were handed over to the client for further evaluation and feasibility checks.
 

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