The digitalization and globalization of the markets have been driving rapid transformation processes in the book industry for years now. Products by publishing houses are being provided in digital form and the services related to the book trade are also becoming increasingly digital. The entire sector is faced with the problem of having to present digital publishing products and services in a physical space, at bricks-and-mortar book retailers, at book fairs and conferences. When it comes to sales and consultation, personal contact is still of fundamental importance, but this can only be successful if the digital products and services are accordingly simple and can be attractively presented.
Forum Zukunft (Future Forum)
The Forum Zukunft (Future Forum) is the experimental laboratory of the German Publishers and Booksellers Association. Its goal is to conceive, develop and try out new ideas and possibilities for the book trade.
In 2014 the Forum Zukunft launched the “Digital Arena”. This crowdstorming is part of the project that aims to create new, future-oriented analog worlds of experience for digital content.
Börsenverein des Deutschen Buchhandels (German Publishers and Booksellers Association)
As an association, the Börsenverein represents 5500 publishing houses and bookstores in German-speaking countries and on all levels and with different initiatives dedicated to the future of the book industry.
Frankfurter Buchmesse (Frankfurt Book Fair)
The Frankfurt Book Fair is a subsidiary of the German Publishers and Booksellers Association. It takes place annually – this year from 8 until 12 October – and with around 7300 exhibitors and over 275,000 visitors it is the biggest book fair in the world. This is where the latest industry trends are presented to the (specialist) audience. The winning ideas resulting from this project will be presented at the Book Fair and discussed with the jury and industry experts!
The Future Forum is looking for future-oriented ideas of how digital content can be made visible and tangible in a physical space, to provide its members (German publishing houses and bookstores) and the international exhibitors of the Frankfurt Book Fair with new ways of presenting their publishing products.