Holding On to Words.
Aesthetic products to be sold as both visual representations and digital access to publications.


The surrogacy of aesthetics within the physical publication of words as books, in the form of other three dimensional products that bespoke their contents and inherent qualities.

These products cover the merchandise gamut of mass-produced to accessibly 3D-printed to high-end and one-of-a-kind unique classics and masterpieces. Their function also cover the gamut of collectibles to apparel such as clothing, shoes, handbags, and accessories.

All are sold with access to digital content.

What is the core principle of your idea?

Cross-media marketing of publications, to take advantage of future tie-in possibilities in cinema, video gaming, television, music, merchandise, etc. and Real Time Personalization [RTP] through the specific types of merchandise sold, to the sponsors and stakeholders, which will be used to provide exclusive content for consumers based on their preferences.

Bookstores will serve as shopfront for all of the above.

Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?

Yes. The shapes and sizes of merchandise can be appropriated to the size of venues, and can be made exclusive to certain locales, with equally exclusive tie-in contents from internal or external sponsorships.

Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?

Yes. The foundation of digitally connecting merchandise to content is already available in many items, including toys to video games, and the main bulk of the production pipeline can be shouldered by 3D printing or factory-made deals. They can even be made to order and customized, on-site, via 3D printing, for consumers wanting exclusivity.

What do you estimate the costs for the prototype or the final implementation of your idea to be?

If prototyping is to be done in-house, then it depends on the price of 3D printing, namely printer and technology, inks, smoothing, and 3D model quantity.