The idea is to write the download URL for ebooks, magazines, apps, etc. on a traditional sheet of paper, packed in a carton box. They are organized in this modular 'pipes', so you can make the stand as big as you want.
Arena for Books
What is the core principle of your idea?
The core of my idea is flexibility.
Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?
Yes, the stand can take a lot of forms, it is very flexible and portable.
Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?
Yes, I think I can manage that.
What do you estimate the costs for the prototype or the final implementation of your idea to be?